The Dad Formula
How to build an online business from home, uncover more free time, make more than you ever could at a day job, and still be a rockstar Dad.
The Problem...
WORKBOOK: Build the Inner Foundation First
Stay at Home Dads are still Manly Dads
Stop the Bleeding Now
Unearth More Time
Tyranny of the Urgent
Busy-ness
Hustle
Driven vs Focused
The DAD4
DAD4-Daily
DAD4-Quarterly
DAD4-Weekly
Habits
The Comfort Zone Thunderstorm
WORKBOOK: Maintain a Work Life Balance
Welcome to the Balance
Reality Check-Can we have it?
The Danger of Imbalance
Balancing Priorities
Balancing Parenting Styles
10x Conversion Formulas
Balance for Work from Home Dads
Balance for Stay at Home Dads, part 1
Balance for Stay at Home Dads, part 2
Balance for Working Dads
Time Management at Home
You Have More Free Time than You Realize
Time-Sense of Urgency
The Triple Stasis Trick
The Dad Hack
BONUS: Big Family Tips
Will it Work?
Is There a Need
Understanding your Reasons
The Myth of Benefits
Whats Your Role?
Expert Authority
You Are an Expert
Fear, Self Doubt and Victim Mentality
The Entrepreneur Mindset
Introduction
CONTENT: Creating Content
CONTENT: Content Models
CONTENT: Payment Models
CONTENT: Why Members Quit
CONTENT: Stock the Buffet
CONTENT: Core and Flex Content
CONTENT: Core Content
CONTENT: Flex Content
CONTENT: Something Borrowed, Something New
CONTENT: Nuggets and Aha's
CONTENT: Don't Make Bubble Gum
CONTENT: More Content Tips & Tricks
CONTENT: Video / Audio How To
CONTENT: Be Early... One Year Early
THE FUNNEL: Marketing
THE FUNNEL: Overview
THE FUNNEL: Funnel Types and Steps
THE FUNNEL: Open or Closed Funnels
THE FUNNEL: Preparing for Launch
THE FUNNEL: Audience
THE FUNNEL: Your List
THE FUNNEL: Traffic to your List
THE FUNNEL: Squeeze Page Psychology
THE FUNNEL: Writing Funnel Emails
THE FUNNEL: All About Video Pages
THE FUNNEL: Launch Overview
THE FUNNEL: Relaunch
THE FUNNEL: Marketing Calendar
THE LAUNCH: Intro
THE LAUNCH: Ongoing Promotions
THE LAUNCH: Closed Promotions
THE LAUNCH: The Dollar Trial
THE LAUNCH: Free Trials
THE LAUNCH: Flash Promotions
THE LAUNCH: Pricing-Models
THE LAUNCH: Membership Levels
THE LAUNCH: What Price
THE LAUNCH: The Beta Launch
THE LAUNCH: The Big Launch
THE LAUNCH: Webinar Launch
THE LAUNCH: Livecast Launch
THE LAUNCH: FB Live Launch
THE LAUNCH: Writing Launch Emails
THE LAUNCH: Launch Timing
THE LAUNCH: Sales Page Psychology 1
THE LAUNCH: Sales Page Psychology 2
THE LAUNCH: Sales Page Design
THE LAUNCH: Bonuses Guarantees Upsells
RETENTION: Overview
RETENTION: Why People Stay
RETENTION: Strategies
RETENTION: Onboarding
RETENTION: Content
RETENTION: Community
RETENTION: Communication
GROWTH: Overview
GROWTH: Growth Mindset
GROWTH: How to Structure Your Business
GROWTH: Who You Hire and When
GROWTH: Processes
GROWTH: Lifetime Value of a Member
GROWTH: Value Per Lead
GROWTH: Retention Rate
GROWTH: Collaboration
GROWTH: Paid Ads
GROWTH: Podcasts
GROWTH: Raising Your Prices
GROWTH: Springboarding
GROWTH: Testimonials and Referrals
GROWTH: Time to Build a Website